Do you hear that? That’s the sound of a virtual stampede of holiday shoppers itching to get their hands on some sweet, sweet virtual deals! With the holidays just around the corner, it’s time to prepare your online store to get the most out of these action-packed days.
Due to the high level of competition in the eCommerce realm, it’s important your store is prepped and optimized to encourage customers to take action and follow-through with purchases. This is where plugins come in! Plugins are powerful tools that can add needed functionality and depth to your website. Here are 5 plugins your eCommerce store needs this holiday season:
Countdown timers are fantastic tools for creating a sense of urgency and motivating people to take action. Capitalizing on customers' FOMO (fear of missing out) is a great way to boost sales and ensure you reach your revenue goals this holiday season.
Here are a few countdown timer use-cases to try:
- Countdown to a specific date: set up your countdown timer to countdown to the start or end of a sales event. Many eCommerce retailers who’ve employed this tactic have seen up to a 50% increase in sales!
- Countdown for limited time discounts: create a countdown timer for time-sensitive offers. For instance, when a shopper first arrives on your page, you could offer them a special discount (let’s say 50% off), but only if they complete their purchase within the next 30 minutes. This can help eliminate time for second-guessing and help drive shoppers to complete purchases quickly.
- Countdown to an exclusive event: pique customers’ interest by counting down to an exclusive sales event they can only access if they sign up with their email by a certain date. This creates excitement around your sale and helps you expand your email list. Pretty nifty, right?
Popups can be incredibly effective at capturing customers’ attention and helping you highlight products, sales, etc. They are also excellent email capture tools! Here are some examples of ways you can use popups on your site:
- When a customer first arrives to your website: many retailers have popups that activate when a customer arrives on their site for the first time. Typically they offer a first purchase discount in exchange for said customer’s email address. In this way, they encourage purchase behavior, while simultaneously building their email list.
- When a customer clicks a specific place on your page: for example, if you’ve just launched a new holiday product/line, you can create a popup that deploys when a customer clicks on the “New Products” category, and offer a limited discount (i.e. Today only! Take 15% off all new holiday inventory!).
- When a customer goes to leave your website: create an exit intent popup that activates when a shopper tries to leave your site. This is a great opportunity to present them with a special discount to encourage them to follow through with their purchase. For example, offering them 20% off their purchase could be just the motivation they need to complete checking out.
POWr Tips: You can utilize the Automated Welcome Email feature within Popup to create custom emails that automatically send to customers who signup to your email list! In addition you can optimize your popup to remain in a fixed position, even when a customer scrolls/navigates to a different page.
3. Form Builder
With so many holiday shoppers roaming the web, it’s a great opportunity to expand your contact list and gather valuable customer info. Form builders are excellent tools for helping you accomplish this. Below are a few ways you can use a form builder this holiday season:
- Contact Form: Contact forms make it easier for customers to reach out to you. For instance, you could create a contact form for customers to fill out regarding out-of-stock items, so you can email them when they’re back in inventory. The form saves them from having to scour your site for contact information, and you can add product specific fields to ensure you’re receiving as much information as possible in order to respond appropriately. When you create your contact form through POWr, you can even utilize the Customer Confirmation Email feature to create custom emails that automatically send to customers whenever they complete your contact form.
- Order Form: Whether you’re selling products, tickets to an event, special services, etc., order forms are an excellent option. For instance, if you sell handmade pottery, you could create a form asking customers for the desired size, colour of glaze, shape, and custom details they’d like. You can even add text fields for them to go into more detail. POWr Form Builder makes taking payments easy and enables you to offer customers payment options they trust (i.e. PayPal).
- Contest Forms: Contests are a proven method for attracting customers and boosting engagement. The holiday season is a great time to host a contest in order to attract shoppers and expand your contact list. For example, if I were to run a competition, I may offer a free cozy cashmere sweater to one lucky winner if they sign up to my mailing list by December 12th. Keep in mind the ideal length for a competition is between 25 and 60 days.