10 Ways Plugins Help You Increase Conversions


Published: | Updated: | By Aimee Thompson

Building a successful online business is no small feat! It takes tenacity, endurance, drive, passion and creativity. Congratulations on this fantastic accomplishment! You may have found that despite having a stellar site and phenomenal product, you’re not getting the conversions you need to be successful. You’re not alone. This is a common pain point we at POWr often hear about from small business owners, which is why we are so passionate about providing the tools needed to help you achieve success. Each of our plugins (also known as widgets and web apps) is created with the intention of making the running of your business as streamlined as possible. But enough chatter, let’s dive in with 10 ways plugins can help you achieve your conversion goals!


1. Providing a seamless experience 


Plugins are excellent tools for cultivating a customer-friendly experience in line with your aesthetic. They add vital functionality to help boost sales and keep browsers engaged. One of the best parts of using plugins is how perfectly they can blend into your site! POWr plugins are all fully customizable, enabling you to format them so they adhere to your brand standards and overall design. 

The purpose of plugins is to make your life, and the lives of your customers, easier. From ensuring vital information is easily accessible, to collecting data, to showcasing your products, to announcing events, and so much more--they offer you the opportunity to maximize and optimize your online business. 

So thankful for plugins! 


2. Keeping customers engaged on your site and creating brand loyalty


Perhaps you’re drawing people to your website, but can’t seem to keep them or create a sense of loyalty amongst your customers. This is a great time to up your engagement game and start actively communicating with customers. 

Comments plugins are excellent for creating a means for you and your customers to interact in a safe space. Take advantage of this nifty tool and the opportunity it affords you to create meaningful relationships. By opening the doors of communication for your customers and being an active participant, you let them know how much you value your customers and can better instill a sense of brand loyalty.

Another loyal customer gained. *POWr pose*


3. Creating a sense of community


Even if you’re not a fan of social media, it’s likely that your customers/target audience are. You should make a point of cultivating an active social media presence where customers can connect with your brand and stay in-the-know about upcoming events, sales, etc. Once you’ve done this, you can then utilize social media feed plugins to create a sense of community on your website. You can even set them up to follow a specific hashtag and encourage customers to post selfies with your product under the specified tag, so that your social feed is flooded with images of happy customers! 

For example, let’s say your brand creates fair trade, organic eyeshadow. What better way to spread the news than to encourage your customers and social media followers to post before and after images of them using your product? I don’t know about you, but as an avid makeup fan, I’m a sucker for products with large fanbases. It says a lot about a brand when their customers love their product so much they cannot wait to spread the word about it. 

So excited about this new brand, we have to tell everyone--while jumping, of course!


4. Providing important information


FAQ plugins should be standard for any website. They are great for decreasing inquiries to customer service, can offer insight into your brand, help customers locate important information about products and policies, and so much more. 

A great strategy for customizing your FAQ plugin is including answers to the most commonly asked questions. Another great tactic is checking out the FAQs on your favorite sites along with those of your competitors and noting what information they’re including. You can also reach out to friends, family, or people in your professional network and ask them to check out your site and let you know what questions come up. 

It’s common for businesses to include sections such as: Commonly asked questions, shipping and returns info and details about the brand (materials and ingredients use, where the product is assembled, created and sourced, etc.). If you have video tutorials or images, these are great to include with your FAQ as well.

  

Answering all the question. Every. Single. One.


5. Making it easier for customers to navigate your site


If your site is more text heavy, you can utilize a Tabs plugin to categorize and break-up content on the same page. This enables customers to access information quickly without having to go back and forth between pages of your website. 

For example, if you run an online retail store, you’d want to utilize tabs on product pages to divide information on pricing, sizing, information about materials, reviews, etc. This way, you provide customers with important information in an organized way that’s easy to access. 

Does anyone know where I can locate the sizing chart? 


6. Highlighting your best features


Two of my favorite plugins are image sliders and galleries. They are a fantastic means of spotlighting your products in an attractive way that catches customers attention. Images are capable of communicating without words--use them to tell a story about your brand, illustrate the quality of your products, and draw attention to important details. 

Let’s imagine you’re a fancy coffee roaster, you can use gallery or slider plugins to depict the story of how you source your beans, the roasting process, and then the final product. If you use images right, you can make a lasting impression on customers and even evoke emotions they never thought they could feel for coffee beans. 

Time to highlight my best features. Guess that means I’m highlighting everything. 😏


7. Collecting customer info


One of the best tools in the plugins arsenal are form builders. If you’re trying to collect customer data, email, etc., form builder plugins are a fantastic choice. You can create all sorts of forms for your website; some form builder plugins even allow you to integrate them with other plugins (*coughs* POWr Form Builder) such as, popup plugins. If you’re looking for a way collect customers’ email addresses, you can create a popup that displays when they enter your site. 

For example: Thanks for visiting Smaug’s Coffee Roasters! Sign-up to our email list and you’ll receive 20% off your first order! Simply fill in your email address below and you’ll receive your custom discount code within minutes.