POWr Blog


The big blog for small business
Q&A With Business Development Expert, Kemp Mullaney: The Importance of Business Development for SMBs
Published on 2018-04-16 By Aimee Thompson

1. What does business development entail?  In its simplest terms, Business Development is creating partnerships that increase revenue for both businesses. When thinking about how business development can help your small business, ask these two questions: What businesses service the same customer ... Read More

So, What's a Plugin Anyway?
Published on 2018-04-09 By Aimee Thompson

If you’re a new small businesses owner just starting to develop your website, you may have heard the term plugin thrown around in blogs, discussion forums, or by people in your professional network. You’re likely wondering: What are these magical plugins I’m hearing so much about? Why are they impor ... Read More

Q&A with UX Designer and Engineer, Kelsey Raczak: Design Advice for New Entrepreneurs
Published on 2018-04-03 By Aimee Thompson

1. What should someone first consider before beginning the design process on their website? Before you begin designing your website, ask yourself a couple questions. Who are you designing for? What is the purpose of this website or the problem you’re trying solve? The answer to these questions play ... Read More

POWr Culture
Published on 2018-04-02 By Aimee Thompson

At POWr, we understand the  importance of cultivating a positive, empowering company culture. We know that in order for a business to grow and thrive, it must first ensure the cultivation and growth of its team members. In a world driven by dollar signs, we want our legacy to stand apart as one that ... Read More

Get More from Your Data with POWr and Zapier!
Published on 2018-03-15 By Emilie Murphy

Repetitive, manual tasks are a pain, right? Personally, I recently set up an RSVP form for a party and had no easy way of seeing or exporting my responses in real time. Sure, I could login to a dashboard and export a CSV, but that’s already 2 steps right there. Not to mention the fact that I had to ... Read More

Women Who Inspire Us
Published on 2018-03-08 By Aimee Thompson

It's International Women's Day, and all of us at POWr want to acknowledge the women who inspire us and have shaped us into the people we are today. There are not enough words to express our gratitude and admiration. Who inspires you? Leave us a comment to let ... Read More

Convert More Using Social Proof with Hit Counter
Published on 2018-03-05 By Aimee Thompson

What is Hit Counter? Hit Counter allows you to record and display your website’s traffic. This enables you to showcase social proof that will help increase conversions on your site! Hit Counter is highly customizable, supports text in any language, and is mobile responsive on any device. Why shoul ... Read More

Everything You Need to Know About POWr Map
Published on 2018-02-26 By Aimee Thompson

What is Map? POWr Map enables you to easily help customers find your stores, events and products in a fully customizable map that can be up and running in seconds. Choose between satellite, roadmap, or hybrid maps, and enjoy an intuitive location panel that lets users jump between multiple location ... Read More

10 Ways to Improve Your Ux for Mobile Commerce
Published on 2018-02-21 By Juanjo Gómez

 As a business owner starting in the e-commerce space there are many things to consider. In fact, there are so many that it could drive you mad! Reaching profitable agreements with your providers, considering the logistics, or defining your new brand image are just some of them. But for me, the most ... Read More

9 Tools to Boost Your Fashion eCommerce Business
Published on 2018-02-20 By Emilie Murphy

Competition in the fashion eCommerce space is strong. Ensuring success for your business demands many considerations, from strong branding, messaging, a compelling product offer, excellent customer service and a great online user experience. With cart abandonment rates in the fashion space reaching ... Read More

5 Ways To Increase Conversions On Your Site With Popup
Published on 2018-02-19 By Aimee Thompson

In today’s competitive eCommerce market, it’s imperative to find creative and effective methods for grabbing the attention of customers. With so many online stores available, you want to make sure yours stands out from the rest, and has a little something extra that keeps customers coming back for m ... Read More

5 Branding Tips for Your Business
Published on 2018-02-15 By Élisabeth Dignard

Building your company up from scratch is not easy. There are many things you need to consider in order to launch your business and be successful. One of those things is branding, and it is arguably one of the most important. Why? Simply because if your brand is strong from the start, you are more li ... Read More

Happy Valentine's Day From The POWr Rangers!
Published on 2018-02-14 By Aimee Thompson

 In celebration of Valentine's Day, the POWr Rangers have shared some of the things they love most about POWr.  ... Read More

Increase Sales with POWr Price Table
Published on 2018-02-12 By Aimee Thompson

What is Price Table? POWr Price Table makes it easy to showcase products, services, or plans side-by-side with unlimited features. Enjoy designing a price table that fits beautifully into your site’s aesthetic, and is easily accessible for customers. In addition,  price Table is highly customizable ... Read More

Grow Your Following with POWr Social Media Icons
Published on 2018-02-05 By Aimee Thompson

What is Social Media Icons? Social Media Icons is the perfect solution for linking to all of your social media profiles. Use official icons for Facebook, Instagram, Twitter, Youtube, and 50+ other social sites. Enjoy designing icons that will blend seamlessly into your site with custom colors, font ... Read More

Boost Sales with POWr Tabs
Published on 2018-01-29 By Aimee Thompson

What is Tabs? Tabs is the perfect solution for easily organizing, displaying and streamlining your product listings. Add product descriptions, shipping instructions, sizing charts, company details, text, links and images to your listings without cluttering the page. Tabs is highly customizable, ena ... Read More

9 Content Strategies Your Business Website Needs
Published on 2018-01-22 By Mary Walton

You've thought long and hard about the design of your business website. You know how you want it to look. But what do you want it to say? What you write on your website can make or break your business, so it's vitally important to get it right in order to build relationships with your customers, sel ... Read More

Maximize Conversions with POWr PayPal Button
Published on 2018-01-22 By Aimee Thompson

What is PayPal Button? The easy, trusted way to receive payments via your website! PayPal handles checkout, but end-users can choose from any available payment method. The PayPal Button supports text in any language, works for Stripe and offline payments, and is mobile responsive on any device. Mak ... Read More

5 Ways Artificial Intelligence is Powering Ecommerce
Published on 2018-01-16 By David Kosmayer

The term Artificial Intelligence (AI) has been used historically as an attempt to describe human thinking as a symbolic system. However, AI as a field wasn’t really formed until the late 1950s, and while it has recently remained a fairly simple concept, AI is beginning to leave its mark across var ... Read More

Enhance Your Site with POWr Multi-Slider
Published on 2018-01-15 By Aimee Thompson

What is Multi-Slider? POWr Multi-Slider is an excellent tool for creating an eye-catching slideshow to shine a spotlight on your products, promotions, events and more. Easily add it anywhere on your site and use images, videos, banners and POWr-ful call-to-action buttons to boost engagement and inc ... Read More

Build a Sense of Community with POWr Comments
Published on 2018-01-08 By Aimee Thompson

What is Comments? POWr Comments is a user-friendly, easy to implement plugin that enables you to build customer confidence, engage new visitors and curate a strong sense of community. Display comments on your site, collect feedback, provide social proof, manage a discussion forum, and collect 5-sta ... Read More

POWr: 2017 Year in Review
Published on 2018-01-03 By Pilar Sterne

2017 was an exciting year for POWr: we launched 4 new plugins, released two major new integrations, and doubled our team's size. Most importantly, we continued improving the POWr plugin library by listening to you, our awesome users! Here are a few of the things that happened over 2017 and what you ... Read More

Boost SEO with POWr Gallery
Published on 2017-12-26 By Aimee Thompson

What is Gallery? POWr Gallery is the perfect tool for showcasing your products, making customers fall in love with your brand, and seamlessly increasing conversions across all devices. You can create customized product grids, user testimonial pages, and press galleries, the choice is yours! By addi ... Read More

Sell More This Holiday Season with our Updated PayPal Button & eCommerce Plugins!
Published on 2017-12-15 By Pilar Sterne

At POWr, our primary mission is to help small businesses grow. To help you make more sales this Holiday Season, we redesigned the checkout experience in our PayPal Button and eCommerce plugins. Why Checkout Optimizations Matter It's no secret that potential customers like to abandon the check ... Read More

What to sell online? A brief guide to get you started!
Published on 2017-12-12 By Mashood Hassan

Everyone wants to have their own business and with e-commerce it has become easy to create your own online store . But what to sell ? People often get stuck on this, as it has become extremely hard to find products/services to sell. Online sales generate billions of dollars across a variety of indus ... Read More

Reduce Support Questions with POWr FAQ
Published on 2017-12-11 By Hannah Hylton

What is FAQ? With the FAQ plugin you can improve customer service with a custom FAQ section. You can put it on any page and customize it with your own text, button text, colors and more. Why should I use FAQ? Engage visitors - Create an interactive experience for visitors by embedding custom ... Read More

5 Design Secrets to Help Build Your Website
Published on 2017-12-06 By Maggie Biroscak

Design Tricks the Pros Use on DIY Websites Make your website look like it was designed by a professional with these five tricks of the trade. Building your own website opens up a whole world of possibilities. Suddenly your website isn’t a black box any more. You can control what it says ... Read More

Create a Custom Online Store with POWr eCommerce
Published on 2017-12-04 By Emilie Murphy

What is eCommerce? It’s the easy way to build an ecommerce store to grow your business. Create a custom product gallery with colors, sizes and any other information that perfectly matches your site. You can sell physical items or digital products and accept payments via PayPal or Stripe in up to 25 ... Read More

Grow Your Business with POWr Popup
Published on 2017-11-27 By Emilie Murphy

What is Popup? With the Popup plugin you can increase your website conversions (that’s the number of people who take action on your site) with a custom popup window. You can put it on any page and customize it with your own text, button text, colors and more. Why should I use Popup? Be eye-cat ... Read More

Create a Sense of Urgency with POWr Countdown Timer
Published on 2017-11-20 By Emilie Murphy

What is Countdown Timer? Countdown Timer is the easy way to drive more clicks to your ‘Buy Now’ or call-to-action button by creating a sense of urgency. Use it to countdown to the beginning or end of sales, special promotions, store launch or other events. Why should I use Countdown Timer? Boo ... Read More

Get More Followers With Social Feed
Published on 2017-11-13 By Emilie Murphy

What is Social Feed? It’s the easy way of displaying your social media accounts on your website, so you can get more followers. Any time you post to social media the new post will also appear on your website, so you can automatically keep your content fresh and up-to-date. Why should I use Socia ... Read More

5 Mistakes First-Time Entrepreneurs Make and How to Avoid Them
Published on 2017-11-10 By David Kosmayer, Bookmark

Congratulations on taking that first big step of starting your own business! If you’re like most first-time entrepreneurs, learning everything you can about how to become a success is foremost in your mind. To succeed, however, takes more than just knowing the things you should do. It’s also kno ... Read More

5 Marketing Strategies to Drive Traffic to Your Website
Published on 2017-11-01 By Adam Tanguay

If you're one of the nearly three-fourths of U.S. small businesses that have a website, congratulations. Few marketing channels are more affordable or effective for acquiring new customers than a good website. How can you take advantage of your online presence? Try these five strategies: 1. Wri ... Read More

New POWr Plugin: Improve Your Bottom Line and Keep Customers Happy with Facebook Chat
Published on 2017-10-24 By Emilie Murphy

When it comes to business, keeping your customers happy is always a top priority. That counts for us too here at POWr. With the face of mobile interaction changing and moving away from voice towards text, consumers are adopting messaging services at an unprecedented pace. Therefore they also increa ... Read More

Successful Collaboration: Five Ways to Do More with Google Sites
Published on 2017-10-10 By Emilie Murphy

I can say from experience that managing a company Intranet, even just departmentally, is a minefield. The goal of effective collaboration is often hampered by duplicate content, ineffective tagging or file names, a search functionality that doesn’t return any results, no visual engagement, the list ... Read More

4 Strategies to Drive eCommerce Sales
Published on 2017-09-05 By Emilie Murphy

Today, with numerous different platforms available for building websites, it’s become increasingly easy to get your online business up and running. The question is how do you make your store stand out from the rest and drive more sales? You’ve found a platform that you find intuitive and you’ve ... Read More

Introducing the POWr Business Booster
Published on 2017-03-07 By Ben

For the past few months we've been working on something special at POWr. Since we started POWr, we've made it our mission to help small businesses grow online. We've become the web’s leading plugin library and helped over 8 million small businesses grow. But there’s still more work to be done. ... Read More

Combine Plugins with UX to Increase Conversions to Your E-Commerce Site
Published on 2017-02-21 By Tory Darling, Codal Inc

Since the dawn of eCommerce in the early 1990’s, companies have sought to attract and convert more customers with better websites. Today, eCommerce platforms have incorporated many of the best practices from the past 25 years, yielding an abundance of opportunities But in 2017, what’s trending i ... Read More

Living In A Material World
Published on 2016-09-16 By Mara Certic

There are dozens of site builders out there, and it can be hard to figure out the best one to use to create an online store. But if you’re looking for a sleek, beautiful and user-friendly ecommerce platform, look no further than the new kid on the block: Material. Currently in Open Beta, Materia ... Read More

Six Keys To New User Acquisition Success
Published on 2016-08-27 By David Wagoner, POLN

This guest post was written by David Wagoner. David is the co-founder and Chief Marketing Officer of Poln. Prior to Poln, David founded the web's first universal shopping cart that enabled online shoppers to make purchased between independent vendors with a single browser plugin. David has spend th ... Read More

The Wonderful World of POWr: Bringing Truck Enthusiasts Together in Iowa
Published on 2016-06-22 By Mara Certic

“Happy is the man who can make a living by his hobby” – Pygmalion, George Bernard Shaw. Over forty years ago, David Butler bought an old Dodge Power Wagon as a project to work on in his spare time. Today, his hobby has morphed into a successful family business and an annual event where people fr ... Read More

Be Eye-Catching: Five POWr Plugins To Help Attract Visitors
Published on 2016-06-15 By Mara Certic

"Tell me, I forget. Show me, I remember. Involve me, I understand.” – Chinese Proverb We’ve all heard the old adage that a picture’s worth a thousand words. But in the 24-hour Internet age, when every second is precious and our attention spans are shorter and shorter, the power of strong images a ... Read More

Shopify Your Life: The Basics, The Benefits and Some POWr Tips
Published on 2016-06-10 By Mara Certic

So you’re going to make a website, and maybe you want to try to sell something online. But which of the dozens of site builders are you going to choose? Well this month, we decided to take a look at Shopify, a giant in the eCommerce world, which is celebrating its 10th birthday this year. ... Read More

POWr Support: How To Find The Help You Need
Published on 2016-06-08 By Mara Certic

At POWr, we strive to make simple, hassle-free plugins that you can create and customize without ever having to look for extra assistance. But on the odd occasion that you need a little bit more help, we have a lot of resources that can answer your questions, give you a leg up, and maybe even inspir ... Read More

Now That's Good Form: The Ins and Outs of the Most Popular POWr Plugin
Published on 2016-06-03 By Mara Certic

We don’t play favorites at POWr, but the truth is there are some plugins that pack a little more of a punch than the others in our tool box. They all have their valuable role, but some of them are so versatile they act almost like a Swiss Army Plugin -- killing lots of birds with just one stone. One ... Read More

Stay Up-To-Date On All Our Updates
Published on 2016-06-01 By Mara Certic

We keep busy at POWr, constantly updating and improving our website and plugins to give you the easy, code-free, customizable products you need. We keep so busy that we make changes and upgrades every day – some of which may have passed you by if you’re not constantly refreshing your POWr homepage ... Read More

The Wonderful World of POWr: How Canadian Students Are Using Art to Make a Difference
Published on 2016-05-27 By Mara Certic

Dev Dutta was working in a research lab at the University of Alberta, studying breast cancer when he got involved in his first charity art show and auction. “Naturally, the idea of raising money for research that can positively impact those individuals afflicted with cancer while simultaneously show ... Read More

Beautifully Display All Your Content With POWr Media Gallery
Published on 2016-05-24 By Mara Certic

So you’ve started a website – you set up your mailing list, you added all of your contact information and you connected your social media accounts. But how are you going to show off your content? Studies show that approximately 65% of the population describe themselves as visual learners. How are yo ... Read More

How Do You Webydo? The Basics, The Benefits, and Some POWr Tips
Published on 2016-05-20 By Mara Certic

This month, we're looking at Webydo, a hugely popular cloud-based web design platform that has made quite a name for itself in the last four years. Like most site builders we work with, Webydo makes it easy to create a beautiful websites without handling any code. What sets Webydo apart is an intens ... Read More

Why an FAQ Page Is Crucial for Every Website
Published on 2016-05-18 By Mara Certic

For thousands of years, we have used question-and-answer formats to teach lessons, expand on concepts, and display important information. In the early 1980s, an administrator of a NASA mailing list coined the acronym FAQ, and now 30 years later, a huge majority of websites have a section or page ded ... Read More

Start Making Money in Five Minutes with POWr eCommerce
Published on 2016-05-13 By Mara Certic

Every 30 seconds, eCommerce generates $1.2 million in revenue. That's nearly $3.5 billion flowing through online retailers on any given day, roughly equivalent to the GDP of Sierra Leone. And all research indicates that eCommerce will continue to grow, with some estimating that eCommerce in the U.S. ... Read More

The Wonderful World of POWr: Making Magic in Vermont
Published on 2016-05-10 By Mara Certic

“We do not need magic to transform our world. We carry all of the power we need inside ourselves already.” ― J.K. Rowling On first view, the town of Shelburne, Vermont, seems like any other quiet New England hamlet. But each summer, something peculiar happens: young robe-clad wizards brandish ... Read More

Ignore The Naysayers: Why Sliders Still Belong On Your Website
Published on 2016-05-06 By Mara Certic

If you've spent any time reading up on the latest best practices for web design, you've probably found at least one article telling you to steer clear of sliding banners and images. Across the internet, critics and trend-followers are declaring that the slider’s days are done. But in spite of the b ... Read More

Optimizing your Online Real Estate with POWr Tabs
Published on 2016-05-03 By Mara Certic

“I broke things to get attention.” – Daniel Day Lewis We all have our different ways of capturing people’s attention. And when it comes to managing your website, it's particularly important that your visitors stick around a while. But this is not small feat. Studies tracking people's eye mov ... Read More

Why Wix? The Basics, Benefits and some POWr Tips
Published on 2016-04-29 By Mara Certic

This month, we’re taking a closer look at Wix – a visionary among drag-and-drop site builders. Founded just 10 years ago, Wix is now a leader in the cloud-based development world, with 80,000,000 users in 190 countries. Its popularity is well deserved. Wix has allowed millions of people t ... Read More

POWr Map It Out
Published on 2016-04-26 By Mara Certic

The oldest surviving map of the world is incised on a clay tablet and dates back to at least the 5th century BC. Since then, cartographers have helped chart voyages, discover new lands, change the world, and helped millions of lost people find their way home. Adding a map to your website is a gr ... Read More

The Wonderful World of POWr: Monkey Business in South Africa
Published on 2016-04-22 By Mara Certic

“If all the beasts were gone, men would die from a great loneliness of spirit, for whatever happens to the beasts also happens to the man. All things are connected.” –Chief Seattle of the Suwamish Tribe, in a letter to President Franklin Pierce. It was 1989 when Dave du Toit had his first encou ... Read More

Six Ways To Harness The Power of Social Media on Your Website
Published on 2016-04-19 By Mara Certic

Social media has become a key part of any marketing campaign. Pictures, videos, slogans, ads – any and all of these can easily be shared with a click of a button through any of the different social networks, and instantly shown to thousands of followers. But what a lot of businesses neglect is the l ... Read More

How POWr Comments Can Help You Build A Responsive Online Community
Published on 2016-04-15 By Mara Certic

“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates The most powerful tool the Internet brings to any small business is the ability to connect with an infinitely huge audience. As soon as your website goes live, people could theoretically be checking it o ... Read More

How POWr Plugins Can Help Spruce Up Your Restaurant's Website
Published on 2016-04-12 By Mara Certic

Not long ago, people relied on word-of-mouth, reviews, and guidebooks to find somewhere good to eat. Now, 62% of all restaurant-goers do research online before heading out to dinner, and 89% of all Internet users spend some of their time online looking up places to eat. Like any business, a resta ... Read More

How Conditional Logic Can Help You Build More Beautiful Forms
Published on 2016-04-08 By Mara Certic

We’ve been pretty busy over at POWr headquarters, trying to create new features for you, our beautiful users. One of the most exciting new premium features is the addition of conditional logic to our most popular and powerful plugin, POWr Form Builder. What is conditional logic, you ask. Well it ... Read More

7 Ways To Use POWr Plugins in the Classroom
Published on 2016-04-05 By Mara Certic

From abacus to blackboard to tablet, classrooms have been revolutionized by technology, changing the face of schools forever and providing new opportunities for learning. A 2013 Pew study found that 92% of teachers felt the internet had a “major impact” on their ability to access information an ... Read More

Introducing The Latest (and Possibly Greatest) POWr Plugin!
Published on 2016-04-01 By Mara Certic

We're a small team at POWr, but we're always hard at work trying to come up with new plugins that will help you make your website as beautiful as possible. It's been a while since we've launched anything new, but it is our distinct pleasure to unveil the newest plugin to join the POWr lineup: a hi ... Read More

Weebly Does It: The Basics, The Benefits and Some POWr Tips
Published on 2016-03-31 By Mara Certic

So you want to build a website – where to start? There are dozens of easy-to-use, attractive site builders out there, and they’re all good for different things. The Big Blog for Small Business will be taking a look at different platforms to show you how they work, what they do best, and how to incor ... Read More

Using Urgency To Drive Sales and Conversions
Published on 2016-03-25 By Mara Certic

''If it weren't for the last minute, nothing would ever get done.'' – Rita Mae Brown, American writer and activist. Let's face it: Time is always of the essence. So why is it that despite our best intentions, our better judgment, and the advice our mothers, we so often leave things undone unti ... Read More

Five Quick Ways to Make Your Nonprofit's Website Work For You
Published on 2016-03-10 By Mara Certic

It’s the year 2016, and businesses worldwide are coming to the realization that success hinges on an effective online presence. This is especially true for nonprofits, which rely on donations, volunteers and other forms of generosity to accomplish even the simplest tasks. Research over the past deca ... Read More

Nine Ways To Use Popups Without Driving Customers Insane
Published on 2016-03-09 By Mara Certic

Popups: Those little boxes that pop up when you visit a website, interrupting your train of thought and demanding your attention. We all hate them. But as irritating and distracting as they may be, popups can be effective little buggers. We've compiled a list of easy, powerful ways to use popups t ... Read More

Introducing the Big Blog for Small Business
Published on 2016-03-08 By Mara Certic

This is the very first post for POWr’s brand new blog, The Big Blog for Small Business. We’ll give you tips on increasing traffic to your website, and bring you stories from around the world. One of our users runs a monkey sanctuary and rehabilitation center in South Africa! What a job. ... Read More