5 Ways To Increase Conversions On Your Site With Popup


Published: | Updated: | By Aimee Thompson

In today’s competitive eCommerce market, it’s imperative to find creative and effective methods for grabbing the attention of customers. With so many online stores available, you want to make sure yours stands out from the rest, and has a little something extra that keeps customers coming back for more. Popup is an excellent app for accomplishing this!

An important consideration when customizing popups for your site is how they will benefit the experience of your customers. A great way of figuring this out is researching the sites of your favorite brands and competitors and paying attention to their popups’ timing and information. What types of discounts are they offering? When do their popups appear (is it right when you enter their site, or just as you’re about to leave)? Answering these questions can make a significant difference in how you customize and schedule your popups.

Here are 5 ways POWr Popup can be used to increase conversions on your site:


1. Get Customers Excited and Reduce Bounce Rates by Highlighting Limited Time Offers

Ice cream always works on me. All day. Everyday. Ice Cream.

If there’s one thing customers love, it’s a sale. Creating a popup that alerts them about sales, trending items, events, and limited inventory is a great way to capture their attention and boost site conversions. Customize your popup to include the number of inventory left for a hot item and encourage customers to act quickly. While you’re at it, you can include a countdown timer alerting them to the amount of time left for the sale.

To avoid abandoned carts, extend customers an exclusive offer that only appears when they’re about to exit your site. This could be just the incentive they need to go through with their purchase and become a returning customer. The goal is, of course, to reduce bounce rates, but most of all to ensure your customers have a fantastic experience that keeps them coming back. Popup incentives (even if they can’t be ice cream) are a great way of achieving this and letting customers know that you value their business.

Offering a discount for first time shoppers is another effective tactic. Design your popup to appear when a customer enters your site, and hook them in with a discount code for their first purchase! This can be especially effective if you’re a newer brand trying to get your product out.


2. Announce an Event or Product Launch

This is how I feel when Kate Spade announces one of their secret sales. The excitement...it’s real.

Get customers excited about an event or product launch with an eye-catching popup. This will ensure customers are in the know and have the information needed to fully participate and engage in either scenario, which will in-turn aid in boosting business and increasing conversions on your site. I can’t count the number of times I’ve started out “just browsing” a chic online store only to find myself with a cart full of items because I didn’t want to miss out on a special event or deal taking place. If you want to take it a step further, make customers feel special by using personal language. For instance, You’re invited to our new product launch on 3/23/18! And because we think you’re awesome, use this exclusive code to get 20% off your purchase on the day of the event! Whether you’re launching a new product or hosting an online event, you can’t go wrong with Popup.

3. Grow Your Mailing List

Great, three new subscribers! Harry Potter, Ron Weasley and Hermione Gran--wait a minute...

Did you know you can use POWr’s Popup app in combination with our Form Builder to create an email capture tool? This is an effective way to collect customers’ emails as they visit your site! If you decide to display a discount popup upon entrance to your online store, you can add an email field, and offer customers a subscription option to be alerted about new or upcoming sales. Encourage feedback by providing them with a link that will take them to a page with a review plugin where they can give you a 5 star rating and leave a review!

4. Gain Insight with an Exit Survey

Everything is awesome, I give it 1,000,000,000 stars!

Popup surveys are a great method for better understanding what your customers are looking for, and taking the temperature of their overall experience with your site. By offering an exit survey, you’re letting customers know that you appreciate their feedback and insight, while also gaining valuable perspective on what’s working well and what needs improvement. It may be something as simple as adding a FAQ to your site, so customers can easily access answers to commonly asked questions. In the end, listening to your customers and utilizing the information gained could garner you the conversions you’ve been hoping for.

5. Encourage Upsells with Suggested Items

You’re right. That bag and this dress belong together. I’ll take it!

A great way to increase conversion on your site is through highlighting items that pair well with ones customers add to their cart. Customize your popup to appear when customers select Checkout and display items that are commonly purchased together, or compliment each other. For example, We see you’re purchasing the Ultimate Comfy Tshirt. For the optimum cozy comfort, we recommend the addition of our Ultimate Comfy Sweats. Add them to your cart now for a 10% discount!

Popups can be a powerful tool for boosting conversions on your site and obtaining important information from customers. It’s important to take time to discern how to best utilize them for your online store and to try different customizations until you find what works best for you. One of the many benefits of POWr Popup (and all of our plugins) is that it’s highly and easily customizable. You’ll enjoy designing a Popup the meets your needs and blends in seamlessly with your site. Your success is important to us at POWr and we are here to offer any advice and support regarding our plugins that you need. We are always happy to help, and love seeing small businesses kickass, accomplish their goals, and become more POWrful.