Not long ago, people relied on word-of-mouth, reviews, and guidebooks to find somewhere good to eat. Now, 62% of all restaurant-goers do research online before heading out to dinner, and 89% of all Internet users spend some of their time online looking up places to eat.
Like any business, a restaurant’s website can provide basic and valuable information. But one of the most important and powerful aspects of a website is the ability to familiarize your visitors with menu items before they step foot inside.
Running a restaurant is an exhausting job, and it can be hard to find the time to keep your website updated. Here are a few easy ways that you can use POWr plugins to keep your website accurate, fresh, and looking beautiful.
Easily embed your menu in seconds
Including a menu on your website is vitally important, especially if you want to boost your takeout business. If you’re looking for a fast and easy way to embed a menu onto your website, POWr PDF Embed easily inserts any PDF file you have onto a page. And you can then easily adjust the size and add a title. When your menu changes, simply open the POWr Editor and replace the PDF with a newer version.
Present a more organized menu
If you have a long and complicated menu, or just feel like maximizing your online real estate, consider using to organize your offerings. Separate your à la carte menus, appetizers, children’s options, desserts, and catered meals by easily putting them onto different tabs on one page.
Make sure your customers can get to you
There’s nothing worse than hangrily searching for a restaurant you can’t find. Make sure your customers know exactly where you are by including a map with your location right on your website. You can even include several different pins on a POWr Map if you have a couple of different spots you want to point out. And if you upgrade your plugin, you can make any image a pin on your map.
Get feedback right away
If you want to learn more about your customers’ experiences, you can use your website to get detailed reviews from your visitors. This can be particularly helpful to learn more about the service, food and general atmosphere of your establishment. There are several easy ways to get great feedback using POWr plugins. You can embed a Comments plugin with star ratings directly onto your page if you’d like to showcase the public’s opinion. Or, you can follow in the footsteps of Canada’s Rooster’s Bar and Grill and use a POWr Form to include a detailed guest survey right on your website.
Make reservations easy
If you want to avoid dropped calls and busy signals, our form plugin can also be used as an easy way for your customers to make reservations online. You can include lines for names, call back numbers, the size of the party, and even the time and date requested.
Get the most out of your social feed
Social media is an excellent way to keep your customers informed about your latest dishes and other news. Once you get into the habit of updating your social feed regularly – either with information about daily specials, news about upcoming events, or just beautiful pictures of the food you serve – you can embed it onto any website using a POWr plugin. You can display posts from @handles or #hashtags, so you can also show off pictures posted by your customers.
Get attention with a popup
If you have to be closed for any length of time, or need to get the word out to customers about a new change, consider using a popup on your homepage. POWr Popup is a very simple way to ensure all of your visitors see one specific piece of information. Also, it’s customizable and can be embedded with images, text, and even other POWr Plugins.
Build anticipation with urgency
Opening a restaurant is hard work. Get your future customers excited about your new place before they step foot inside by launching a website before you open your doors. Make sure you include a timer on that page, counting down to your grand opening so to build anticipation and ensure your first night of business is a success.
Are there any plugins you use on your website? Please let us know in the comments.