6 Ways to Get More eCommerce Sales This Holiday Season


Published: | Updated: | By Alena Courtney

If you're interested in getting started online with an eCommerce website you're already ahead of the pack: only 46% of small business owners even have an online store despite Americans' preference for online shopping (approximately 51% of Americans shop online, with 30% of those surveyed buying at least once a week).

It's the holidays when eCommerce truly takes off. According to Internet Retailer, American shoppers are on target to spend close to $120 billion online this month and next, up 15.5% over the same period in 2017. How can you prepare for the coming rush? Make sure your eCommerce platform can help you to easily implement these six strategies.

1. Update your product catalog

With Black Friday and Cyber Monday fast approaching, there's no better time to rethink the design of your store. And to sell more, you need to show more. Using an all-in-one eCommerce platform that allows for easy display of a wide number of product shots in a range of formats is essential. In fact, 78% of shoppers surveyed said having images helped them make a purchase decisions

If you need updated product photos, you can shoot them yourself fairly inexpensively with a borrowed DSLR camera or a smartphone. You’ll want to begin with photos on a white background, which is the standard for eCommerce sellers. Remember, the goal of your photos should be to show shoppers why they should buy your product. If you don’t want to do it yourself and have a larger budget, you can hire a professional photography service. Once you have beautiful product images, you can build a storefront that will bring your business to life.

2. Encourage reviews

Shoppers like company, so when they see reviews from people they can identify with, they're more likely to buy — 69% more likely, to be specific. The key? Vary reviews to include both positive and negative (if you can) and highlight different products or offerings. At Female Idea Tank, life and business strategist Tammy K. Johnson has a "social proof" page that provides a closer look at how she helps her clients overcome a range of challenges.

3. Offer free shipping