Everybody knows social media is important. A good social media strategy can play a huge role in your success as a dog care professional. But with all the hype and attention, how do you know where to begin? Check out this simple list of 7 steps to start thinking about, and optimizing, your dog walking operation's social media.
What are your goals?It’s straight forward enough to begin posting things to various social platforms. But it's much more difficult to develop a workable social media strategy that makes sense for your audience, and doesn't overwhelm you in the process.
What are the main goals you want to accomplish using social media? Do you want more people to follow you? Are you specifically targeting new connections. Or is social media a place for you to provide service and communicate with existing clients? Settling on real goals and objectives will get you off to a great start with social media. It’s also one that many people tend to skip.
Content. Content. ContentExperts and beginners alike all love to extol the value of creating ‘great content'. But what are they talking about, what is great content, and how are you supposed to be creating so much of it?
This varies so much, both by industry and circumstance, that there is no right answer. But there's an easy mental check you can perform to let you know if something qualifies as 'great content' for your specific visitors.
Choose three clients you want to know about your dog walking services. Now, to the best of your abilities, step inside each of their minds, and take a look at the post you're planning. Are you glad you found that post? If yes, post it! If not, ask yourself why and rethink.
Make it ShareableThe most shared and reposted content will be that which is genuine, valuable, and helpful to its readers. Focus on creating content that will be shared again by your audience in their own respective circles.
Conversations Not BillboardsAt it’s best, social media is a vibrant conversation, with posts coming from you, your followers, and your customers. Most experts recommend an 80/20 split, with 80% content about your industry, recent trends, and reposts, and only 20% content about your specific dog walking services. Don’t treat social media like a billboard to post updates only about yourself. Survey your followers. Collect feedback. Post useful things from elsewhere. And be willing to let your own voice speak through your social. After all, it's yours!
Video Killed the CopywriterOn a more focused note, how does video play into all of this? Most businesses acknowledge that they would like to use more video. But the upfront investment of time, energy, and money can be hard to justify. Well here’s a statistic to motivate you.
Social posts containing video receive almost 50% more views than their non-video peers, according to a recent HubSpot article. And as new platforms like Vine and Vimeo continue to gain traction, video will play an ever larger role on social media.
Tear Down this WallIn the past, there’s often been an unnecessary wall between social media and primary websites. Don’t let this happen to you. Insure that shoppers visiting your main website have an easy way to link out to your social channels. Forbes lists social links on their shortlist of social media musts. This is a no-brainer, and takes just a couple minutes with a social icons plugin like this.
Linking Back to Your WebsiteIn the same way that linking from your website to your social is a no-brainer, linking from your social back to your website is equally worthwhile. Most social media platforms will let you add links to your profile, or elsewhere.
But today, you can go even further, and embed your social media content right in your dog walking operation’s website. There are many of free social media widgets and plugins out there that will let you add Facebook, Twitter, Instagram, or any other social feed to your site. There are even plugins out there that let you combine multiple social channels into a single stream.
How does social media play into your dog walking business and marketing strategy? We’d love to hear about tips, tools, and tricks you discovered, and see examples of what’s working for you. Let us know in the comments section below.